---
title: "Choose Your Starting Point by Role"
url: "https://help.getdecode.io/en/article/choose-your-starting-point-by-role"
language: "en"
last_updated: "2026-08-19T07:10:42.285Z"
---

# Choose Your Starting Point by Role

Find your role, see what to create first, and go straight to the guide that helps you set it up.

### **Before you start**

-   Sign in to your workspace. If you've been invited, join through the invitation link.
-   Have a research question. It can be as simple as the decision you want the research to help you make.
-   Invite your own participants with a shared link, recruit through the Decode Panel, or use a Synthetic Audience for predictive results.

### **Find your role**

  
**1\. Researcher or Insights Manager**

Start with a Quantitative Study when you need measurable results, or Live Interviews when you need deeper understanding.

**2\. Marketer or Brand Manager**

Start with AI Creative Insights for predictive creative evaluation, with a Synthetic Audience when you want to evaluate how a specific audience segment may respond or choose Media Insights when you want to test your creative with real participants.

**3\. Product Manager**

Start with an AI Interview when you want to understand user needs and behaviour. Choose Live Interviews when you need deeper conversations, or UX/Prototype testing when you want to observe how users interact with a product or feature.

**4\. UX or Designer**

Start with Prototype testing, Live website and app testing, or Live Interviews, depending on whether you want to observe behaviour or ask follow-up questions.

### **The four study types**

From your Dashboard, click Create Study and pick the option that fits your research question.

**1\. Quantitative Study**

A survey-style study that collects structured responses from participants. Choose it when you want to measure opinions, compare options, or identify patterns across a larger group.

**2\. Live Interviews**

A scheduled video interview where you or a team member moderates the conversation in real time. Choose it when you want to explore people’s experiences, opinions, or behaviours in depth and ask follow-up questions based on their responses.

**3\. AI Interview**

An AI moderator conducts interviews with participants based on your research questions. Choose it when you want to explore people’s experiences, opinions, needs, and behaviours through in-depth conversations without having to moderate each interview yourself.

**4\. AI Creative Insights**

Upload a creative asset and get predicted performance results. Choose it when you want to evaluate creative concepts quickly and understand how they may perform before testing them with real participants.

### **Still not sure?**

Think about the question you are trying to answer:

Measure and compare responses → Quantitative Study  
Understand why people think or behave a certain way → AI Interview or Live Interviews  
Observe how people use a product or prototype → Prototype testing or Live website and app testing  
Evaluate creative before launch → AI Creative Insights  
Evaluate media performance with real participants → Media Insights