What is Video Response Testing ?
About Video Response
A Video Response block is a research method used to collect open-ended feedback from participants in video format. Instead of typing a response, participants record a video or upload a pre-recorded one. Researchers can then review what participants said, how they said it and how they felt while saying it.
It is used when you want richer, more natural feedback than text responses can provide, and when the tone, emotion and context of a participant's response matters to the research.
How Video Response Works
Participants are shown a question or prompt and asked to record a video response using their device camera. They can also upload a pre-recorded video if preferred. Once submitted, Decode generates a transcript of what the participant said, an AI summary of the key points and an emotional breakdown of the response.
Prompt: Tell us about your most recent online shopping experience.
Participant records a 2 minute video describing their experience.
Results include a full transcript, an AI generated summary of key themes, total talk time, longest monologue, filler word rate and an emotional breakdown of Positive, Neutral and Negative responses.
When to Use Video Response
Use a Video Response block when you need qualitative feedback that goes beyond what participants would typically write in a text field. Common scenarios include:
- You want participants to describe an experience, opinion or reaction in their own words and tone
- You need to capture emotional nuance that text responses cannot convey
- You want to understand the reasoning behind a participant's preference or behaviour
- You are conducting diary studies or longitudinal research where participants record updates over time
- You want to present findings to stakeholders with real participant voices rather than summarised text
USE CASES
Product feedback
A product team wants to understand how participants feel about a recent feature update. A Video Response block captures their honest, unprompted reactions in their own words, giving the team qualitative evidence alongside quantitative survey data.
Customer experience research
A research team wants to understand the complete experience of a recent purchase. Participants record a video describing what went well and what did not, providing detailed feedback that would be difficult to capture in a structured survey.
Concept testing
A team has shared a new product concept with participants and wants their initial reactions. A Video Response block captures what participants found compelling, confusing or missing, in their own voice and tone.
Usability feedback
After completing a usability task, participants record a video explaining what they found easy, difficult or frustrating. This adds a verbal layer to the behavioural data captured during the session.
Brand perception research
A brand team wants to understand how participants perceive their brand. A Video Response block collects unprompted, natural responses that reveal emotional associations and language participants use when describing the brand.