Smiley Rating Question Block

Overview

The Smiley Rating question allows respondents to express their sentiment or reaction using a 5-point visual scale represented by smiley icons - ranging from very dissatisfied to very satisfied (or very negative to very positive).

This format is especially effective in consumer research because it's:

Visually intuitive – easy to understand at a glance
Emotionally expressive – captures gut-level reactions quickly

Block Details

Enter the Question: Type your question in the input field. If you’d like to personalize the question using an answer from a previous block, just type " @ ". A list of earlier questions will appear and select the one you want to pipe from. This helps you tailor the experience based on what the respondent has already shared.

Example:

Previous Question: Which shampoo brand do you currently use? Options: Dove Shampoo, Head & Shoulders, Pantene, Clinic Plus, Sunsilk and Tresemmé .

Smiley Rating Block Question: How satisfied are you with the overall performance of @Which shampoo brand do you currently use?

Respondent’s View: If the respondent selected Panetene in the previous question, the smiley rating question will appear as, How satisfied are you with the overall performance of Pantene?

Properties

The Smiley Rating block offers several configuration options in the right-side Properties panel, giving you flexibility in how the question behaves and how responses are collected.

Layout: You can enhance the visual presentation of your Smiley Rating question by adding an image (e.g., product packaging, brand visual, or usage context) to make the block more engaging and help respondents connect emotionally with the question.

1. To do this, Change the Layout Position: By default, the layout is set to “Blank”, which displays the question in a standard format (text on top, dropdown below). To enable image upload, select a different layout option:

Left
Right
Top

2. Upload or Select an Image: Once a layout is selected, you'll see an option to:

Upload an image from your device
Choose from predefined images available in the platform’s image library.

Options

1. Response Required (Enabled by default): This setting ensures respondents must select an option before proceeding to the next question. You can disable it if you want to make the question optional.

2. Reverse Emoji: By default, emojis are shown from Very Sad to Very Happy. Enabling this option will reverse the order displaying them from Very Happy to Very Sad.

3. Enable Emoji Labels: Turn on this option to display sentiment labels below each emoji. These labels help clarify the meaning behind each icon.

Default labels include:

Very Sad
Sad
Neutral
Happy
Very Happy

These labels will appear for respondents in both preview and live test modes..

Result

Once your study is published and responses are collected, you can analyze the results for each block individually.

Overall Results

Once your study is published and respondents have completed it, you can view the results for each block. For a Likert Scale (Linear Question) block, results are displayed as a column chart.

1. Top Summary

This section gives you a quick snapshot of how your study performed:

Total Blocks – Number of question blocks included in the study
Total Responses – Count of completed responses across all blocks
Screened Out – Respondents who didn’t qualify based on screener logic
Dropped Off – Respondents who exited the study midway
Completion Rate – % of respondents who completed the full study
Drop-Off Rate – % of respondents who exited before completion

2. Study-Level Download

Download all collected response data at the study level, covering every block and question.

3. Filter Responses

Use the filter panel at the top of the results view to analyze specific respondent segments.

You can filter based on:

Answers from previous questions
Device type (e.g., mobile, desktop)
Browser used (e.g., Chrome, Safari)

This helps uncover trends and insights within specific user groups.

4. Weighting

Clicking the "Weight" button opens a right panel where you can:

1. Choose questions to apply weighting

2. View a table showing:

Sample % – Actual respondent distribution
Target % – Your desired audience distribution

Once applied, the platform recalculates results across all blocks based on the new weights, allowing you to analyze outcomes using your ideal respondent mix.