Getting Started with Decode

What is Decode?

Decode is an AI-Integrated one-stop solution for conducting all your research, gathering responses, and analyzing them to understand users'  responses, decode their cognitive & behavioural metrics and get actionable insights in real time. You can perform qualitative and quantitative research in Decode and gain insights into your user responses. 

Under qualitative research, Decode provides a versatile range of meeting options, including one-on-one dyads and focus groups, all accessible online. By conducting these meetings, you can meticulously analyze participant behaviour and the overall conversation.

In the Quantitative part, you can create a survey questionnaire and test your media from different platforms and get the analytics.

You will find the following research in decode: 

  1. Quantitative research
  2. Qualitative Research

Quantitative Research🔍

It is a study of users' emotions and behaviours based on numerical and statistical evidence. This data is collected from the user's responses and reactions to different questions, media, user interface, pictures, audio, etc., which is tracked in our platform using technologies like facial coding, eye movement tracking, and mouse tracking.

Under Quantitative study, there are the following studies present in decode:

  • Survey: You can create surveys in decode by adding blocks of questions, media, and documents to gather users' responses and analyze them to understand their behaviour while taking the survey.
  • Media Insight: You can create Media Insight to understand how users react to your media; a media file can be a .mp3, .mp4, .wav, or .m4v file. You can capture users' emotions and behaviour through charts and scores and analyze them to improve your media experience.
  • Shopper Insight: Using decode, you can create virtual shelves and planograms and see user behaviours and emotions while looking at your product in actual stores and how your product stands out as per the placement.
  • In-Context Testing: Allows you to simulate the appearance of your content within an Instagram/TikTok post format, complete with avatars, captions, and other relevant elements.

Qualitative Research👥

Qualitative Research is a type of social science research that uses observational methods to gather data about people’s experiences, beliefs, attitudes, and behaviour. Qualitative research is often used to answer questions about why people behave as they do.

In Decode, we focus on the data obtained from meetings, interviews, focus groups and every other conversation you can conduct online; you cannot only have meetings, but you can have a self-capture interview, where you can post questions and ask the survey taker to post the answers in the form of self-recorded video or audio, which helps in conducting interviews without interviewers.

Every conversation in decode can be tracked using technologies like facial coding, brainwave mapping, eye movement tracking, and mouse tracking.

Under Qualitative study, there are the following studies present in decode: 

Live Meeting

  • One-on-one meeting: you can use the meeting template of a one-on-one meeting, where you will find a different template for viewing your screen.
  • Dyad meeting: If you are having a discussion with two people, you can use the template of a Dyad meeting.
  • Triad Meeting: In these meetings, you can add three people in the meeting.
  • Focus Group: Focus group is used when you want to conduct meetings for more than three people. This meeting template is enabled with whiteboard sharing, where participants can collaborate by creating drawings and charts.

Diary Study

  • A diary study is a research approach where participants meticulously document their daily activities, thoughts, emotions, and experiences within a specified timeframe, typically using a journal or digital platform. This method enables researchers to gain profound insights into individual behaviours, attitudes, and patterns over time across various domains such as psychology, sociology, user experience, and market research.