Decode is an AI-Integrated one-stop solution for conducting all your research, gathering responses, and analyzing them to understand users' responses, decode their cognitive & behavioural metrics and get actionable insights in real time. You can perform qualitative and quantitative research in Decode and gain insights into your user responses.
Under qualitative research, Decode provides a versatile range of meeting options, including one-on-one dyads and focus groups, all accessible online. By conducting these meetings, you can meticulously analyze participant behaviour and the overall conversation.
In the Quantitative part, you can create a survey questionnaire and test your media from different platforms and get the analytics.
You will find the following research in decode:
It is a study of users' emotions and behaviours based on numerical and statistical evidence. This data is collected from the user's responses and reactions to different questions, media, user interface, pictures, audio, etc., which is tracked in our platform using technologies like facial coding, brainwave mapping, eye movement tracking, and mouse tracking.
Under Quantitative study, there are the following studies present in decode:
Qualitative Research is a type of social science research that uses observational methods to gather data about people’s experiences, beliefs, attitudes, and behaviour. Qualitative research is often used to answer questions about why people behave as they do.
In Decode, we focus on the data obtained from meetings, interviews, focus groups and every other conversation you can conduct online; you cannot only have meetings, but you can have a self-capture interview, where you can post questions and ask the survey taker to post the answers in the form of self-recorded video or audio, which helps in conducting interviews without interviewers.
Every conversation in decode can be tracked using technologies like facial coding, brainwave mapping, eye movement tracking, and mouse tracking.
Under Qualitative study, there are the following studies present in decode: