Home
Decode
Home
Decode
Getting Started
Getting Started with DecodeHow to create an account/Sign-up in Decode?Sign-up using your emailSign-up using Google SSOSign-up using Microsoft SSOHow to sign up using Invite Link?Sign up Using Linkedin AccountDecode DashboardHow to create a Team in Decode?How to invite usersHow to add ideas in Frill in Decode?Demo Mode in DecodeDecode Copilot!Subscription Widget in Decode
Quantitative Research
Qualitative Research
How to create a Qualitative Study?How to Launch a Qualitative Study?Decode Live Meeting FeaturesHow to share a qualitative study/meeting link?How to create multiple meetings in one qualitative study?What is a Discussion Guide?How to create Discussion Guide?How to share discussion guide with participants?How to download meeting invite calendar?How to join a Decode Live meeting?How to admit users in a meeting?How to change role of a participate during live meeting?How to remove participant from live meeting?How to request participant to share screen/How to make participants share their screen?Privileges of different roles in a meetingWhat is an Interpreter Role in Meeting?How to upload media/meeting recording in qualitative study?Result of Qualitative StudyMedia/Recording Analytics in DecodeAI Generated Summary, Highlight and Action ItemsHow to Translate Transcript?How to create Highlight in Decode?Highlights Filter in DecodeHow to generate charts for highlights?How to delete tags/highlight?Highlight AnalyticsHow to view Highlight Analytics?How to view tag analysis?Media Analytics Page on DecodeWhat is Insights in Decode?How to create and share Insights?Analytics of PDFs, PPTs and Word FilesWhat is Diary Study?How to conduct a Diary Study in Decode?Diary Study InsightsHow to upload files in Decode Library
Technologies in Decode
Teams
Marketplace Integrations
Account Management
Feature Guide
FAQ
Release Notes

Media Analytics Page on Decode

Overview

This article discusses the various charts and insights available in Decode's Analytics for each media. Analytics acts as a single source of truth about all your conversations. With a range of metrics available, including emotion AI metrics, speaker phase metrics, sentiment analysis, and text analysis, you can gain a deeper understanding of your research data and draw meaningful insights from it.

 The Analytics tab on the Media page provides complete data about the key metrics from the uploaded conversation. Users can traverse to the Analytics tab by selecting the Media and navigating to the Analytics tab as shown below.

  • Users can play the uploaded media for quick reference to the discussion. The Media Name and details about the Media are presented in a summary view next to the Media.

Metrics

  • Emotion AI Metrics: The overall distribution of emotion in the discussion is obtained and presented using easy-to-read charts, as shown above. Below, emotion metrics are identified from the conversation and can be used to discover the participants' emotional states.
  • Positive Emotions: the platform uses a combination of two emotions - Happy and Surprise - to determine whether the user felt happy while watching a particular video.
  • Negative Emotions: the platform is using a combination of three emotions - Anger, Disgust, and Contempt - to determine whether the user felt sad while watching a particular video.

 Note: Fear and sadness are not included in negative emotions, as these emotions need to be considered in the context of the media and can be shown as standalone emotions.

 

Followed by the Emotion AI Metrics, Users can find details about the participation of the speakers in the overall discussion. 

  • Speaker Metrics and Speaker Phase Metrics provide information on the percentage of involvement from each participant in the conversation and the sequence of dialogue change between them.

  • Emotion Metrics: This graph showcases the overall emotion of the media at a particular time. These emotions are calculated using facial coding data, voice tonality data, and text sentiment analysis. This consolidation provides a more comprehensive and simplified view of the overall sentiment expressed in the media content.
  • Text Analysis provides a word cloud on the frequently used words.
Powered by Product Fruits