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Decode Focus

Decode Focus: Unveiling the Future of Your Content


Ever wonder how will your audience react to your latest video or image campaign? Decode Focus takes the guesswork out of the equation, using cutting-edge technology to predict how viewers will engage with your content.

What is Decode Focus?

Decode Focus is a tool that harnesses the power of advanced algorithms to analyze visual content and provides users with predictive heat maps and Fog Maps, offering a comprehensive view of how viewers interact with images and videos. Additionally, it furnishes key metrics such as Attention, Focus, Clarity, and Percentage seen, enabling users to glean invaluable insights into audience engagement and content performance.

How Does Decode Decode Focus Work?

Upload your image or video to Decode. Our system then analyzes the content, generating:

  • Heatmaps: These visualize areas of the image or video that are likely to capture the most attention and areas that may receive less attention using a VIBGYOR colour gradient.
  • Saliency Maps: Saliency Maps highlight sections that are likely to be viewed by your audience; this map will only show the areas which are viewed by the users.
  • Fog Maps: Fog maps are visual representations that highlight areas of a visual field or image where viewers experience low clarity or comprehension, indicating regions that may be confusing or unclear.
  • Area's of Interest (AOI's): Define specific regions within your content for an even deeper analysis of viewer engagement.
  • Second-by-Second Analysis: This offers users deeper insights, elevating research to a new level of advanced data analysis.

The Advantages of Decode Focus

 

  • Save Time and Audience Effort: Decode Focus provides insights without requiring audiences to invest their time and effort in taking tests. 
  • Data-Driven Optimization: Gain invaluable insights prior to launching your campaign. This empowers you to refine your visuals and messaging for maximum impact, ensuring your content resonates effectively with your target audience.
  • Informed Decisions: Move beyond intuition and base your creative decisions on empirical evidence regarding viewer engagement.
  • Enhanced Content Clarity: Identify areas that might attract attention or cause confusion, allowing you to tailor your content for optimal clarity and understanding.
  • Increased Campaign Performance: By comprehending how viewers interact with your content, you can craft more effective campaigns that resonate with your audience, ultimately leading to a measurable ROI.

 

Decode Focus is still under development but already offers powerful tools. Here's a glimpse of what's coming soon:

  • Benchmarking: Compare your content's performance against industry standards to see how it stacks up.
  • Tailored Recommendations: Receive actionable suggestions based on your data, helping you further optimize your creative strategy.
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