In the Results section of context testing, you can analyze their study's performance metrics, including total views, average viewing time, drop-off rates, and emotional responses. Identify the most engaging and positively received media and access detailed analytics for attention, engagement, emotions, and eye-tracking heatmaps at the media level. This section provides valuable insights for optimizing content based on audience interactions.
The overview page provides a concise yet comprehensive snapshot of your test's performance, offering the following key details:
Discover the most impactful aspects of your test through:
Explore the comprehensive list of all creatives that underwent testing. For detailed analytics at the creative level, simply click on the "View Creative" button corresponding to the desired creative.
Dive deeper into individual creatives' performance with detailed second-by-second analysis, particularly for video content. The creative level analytics section presents various insightful graphs.
Note: Use the Dropdown to view the particular graph.
Attention and Engagement Graph: Visualizes user attention and engagement levels throughout the duration of the creative.
Emotion Distribution Graph: Illustrates the emotional responses exhibited by viewers across different sections of the creative.
Eye-Tracking Data Insights: Provides valuable insights derived from eye-tracking technology, including: