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Decode
Getting Started
Getting Started with DecodeHow to create an account/Sign-up in Decode?Sign-up using your emailSign-up using Google SSOSign-up using Microsoft SSOHow to sign up using Invite Link?Sign up Using Linkedin AccountDecode DashboardHow to create a Team in Decode?How to invite usersHow to add ideas in Frill in Decode?Demo Mode in DecodeDecode Copilot!Subscription Widget in Decode
Quantitative Research
How to create a Quantitative study?Types of Question BlocksHow to add a question block in a Survey/Quantitative study?Changing Order of question BlockScreening Logic in Question BlocksBranching and Logic in Question BlocksHow to delete a question block?Integration/3rd party redirect of Quantitative Studies3rd Party Integration in DecodeHow to launch/publish a quantitative study?How to share a quantitative study?Media InsightsHow to view the result/analytics of the study?Downloading Study/Survey ResponsesCheckbox Question BlockMultiple Choice Question BlockParagraph Question BlockShort Answer Question blockDropdown Question BlockLikert Scale Question BlockStar Rating Question BlockThumb Rating Question BlockSmiley Rating Question BlockNPS Question BlockDate Question BlockYoutube Media BlockVimeo Media BlockUpload Media BlockImage Upload BlockHow to copy a quantitative study?Media Insights Block in DecodeHow to take a Survey on Decode?In-Context Testing in DecodeHow to create an In-context test in Decode?Insights of In-context testing in DecodeCreating a Website In-Context test in DecodeInsights of Website Incontext testing in Decode
Qualitative Research
Technologies in Decode
Teams
Marketplace Integrations
Account Management
Feature Guide
FAQ
Release Notes

Creating a Website In-Context test in Decode

Decode introduces an innovative feature for advertisers and researchers: In-Context Testing tailored specifically for ads on news websites. This powerful tool enables advertisers to simulate and evaluate their advertisements within the context of a news website, gaining essential insights into ad performance and resonance with the audience.

How to create an In-context test in Decode?

Step 1: Once you log in to your Decode account, you will arrive on the dashboard.

Step 2:  On the left navigation panel, click on the “+” icon to open the research page.

Step 3: On the Research page, from the left panel, expand the “Quantitative Study Templates” option by clicking on it and selecting the "In-Context Study" option from the list.

Step 4: Now, click on the start from scratch button to begin the study creation process.

Step 5: You will be redirected to the study's home page, which you can customize and use as an introduction page for your study.

Step 6: Click on the “+Add new Block” from the navigation panel to add a new block. Look for the "In-Context Website" option at the bottom of the list, which allows you to simulate News Website behaviour for your creatives.

Step 7: Once you select the "News" option, you will arrive at the creation page, here you will find the different pages of the new website provided by decode to place your ads, and select any page to place your ads. 

Step 8: After selecting the page, you can start placing your ads in the new website layout,  Click on the "Ad" placeholder to add a banner ad.

You can also different sections to the website and add your ads.

Step 8: On the right-hand side you will find the property panel, where you can define the following options: Customize various properties such as:

  • Device Type: where you want to test the website i.e. Mobile or Desktop
  • Setting the duration of the test.
  • Choosing whether the block file can be skipped or not.
  • Setting the category and subcategory of the media file.
     

Tracking technology options include:

  • Facial Coding: Gain deeper insights into emotional responses evoked by your ads.
  • Eye Tracking: Understand precisely where respondents focus their attention and which elements within your ads captivate their gaze.
  • Mouse Click Tracking: Capture the clicks made by the users in the ad.

Step 9: Save the changes by clicking on the save button. Optionally, add survey questions to collect quantitative data. Once finished, publish the study.

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