We are thrilled to announce the latest addition to our platform, the In-context block. This feature works seamlessly with our Quantitative Research tool and enables users to easily test creatives in context on Instagram. With this feature, brands can improve their advertising strategies and increase brand awareness, enhancing insights and the overall success of their creatives.
You can choose and upload images or videos, and an avatar will be automatically created. Using the properties panel, users can select the setting they prefer. Users can leverage our Facial Coding and Eye Tracking capabilities for this. Additionally, you can set time limits for tasks up to 5 minutes and can view the flow as configured.
Note :
Supported video formats right now: mp4, .m4v
Supported image formats right now: jpg, jpeg, png
Insights ✨
Facial coding and Eye Tracking: After completion of the test, a summary report containing detailed insights will be generated.
Our system allows for selecting specific creatives and provides the ability to view individualized results.
Attention and Engagement graph, allows you to optimize your content for maximum impact. Dive deeper into your audience's engagement patterns and preferences to curate a better experience and drive results.
Our platform offers users access to in-depth data insights through the use of the Emotion Graph and Heat Map features. These tools visually represent emotional responses and user engagement, allowing for a more comprehensive understanding of customer behaviour.
Enhancements 💡
Furthermore, the tester view has been made responsive for all quantitative question blocks, making them mobile-friendly, which enhances the tester's experience.
Note :
Preferred mobile browsers - Chrome and Safari on Android and iOS.
We are aware of some inconsistent issues in the following devices: Asus Max Pro M1, Redmi Note 10 lite, Nothing Phone 2, Nothing Phone 1, Samsung A34, Samsung Note 8, iOS- version 17.
Compatibility test can be taken only on a mobile and not through a web browser.
Bug Fixes🔧
We have resolved the issue with the Media block. Users were previously seeing outdated templates, even after refreshing the media homepage. Now the homepage displays the expected design for all users.
We have fixed the issue with the card image not displaying correctly when the media block is moved to the collections. Users can now view the thumbnail as intended.
