We’re excited to announce a powerful new addition to your quantitative research: the Conjoint Analysis. This enhancement is designed to give you deeper insights into what truly matters to your audience by allowing them to weigh different features and attributes against each other. By understanding the trade-offs that participants are willing to make, you can make more informed decisions and tailor your offerings to better meet their needs.
Customization is at the heart of this feature. You can define up to 10 attributes for the conjoint analysis, ensuring that you capture all the relevant factors that influence decision-making. Each attribute can be further detailed with up to 10 levels, giving you the ability to explore a wide range of options and scenarios.
We’ve designed the participant interface to be intuitive and user-friendly. Participants will be presented with various combinations of attributes across multiple pages. Each page will display 4 combinations, allowing for a focused and manageable selection process.
Once the study is completed, you’ll have access to detailed results that reveal the percentage of importance for each attribute and the relative importance (part-worth utilities) of each level within those attributes. This data is invaluable for understanding which features are most valued by your target audience and how they prioritize different aspects of your product or service.
Dive in, explore the possibilities, and let this new capability unlock the insights that will drive your next big success. Happy analyzing!