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Quantitative Study
What is a Quantitative Study?How to create a Quantitative study?
Basic Blocks
Advanced Blocks
Media Blocks
In-Context
In-Context Blocks OverviewSetting Up a Social Media In-Context Block In-Context Blocks Insights
Core Actions
Qualitative Research
Predictive Research
Technologies in Decode
Account Management
Feature Guide
FAQ
Release Notes

Setting Up a Social Media In-Context Block

Overview

 

This article covers how to add and configure a Social Media In-Context block in Decode. The setup process is the same across all platforms. Select your platform, upload your creatives and configure the properties accordingly

 

Step 1: Add the Block

Click the + icon in the left panel to open the block selection panel. Under the Social Media In-Context section, select the platform you want to test on: Douyin, Facebook, Instagram, LinkedIn, TikTok or YouTube Shorts. 



 

Step 2: Upload Your Creatives

Click to upload or drag and drop your files into the block. You can upload up to 10 creatives per block. 

 

File upload limits

Maximum files per block: 10. File size limit: 20 MB per file. Maximum video duration: 60 seconds. Supported formats: MP4, M4V, JPG, JPEG, PNG. 

 

 

Step 3: Configure Properties 

Use the Configure panel to set the following properties. 

Select the Content Type

For Facebook and Instagram, a Type option appears in the Configure panel on the right side. Select the appropriate format for your creative.

  • Facebook: Feed or Video
  • Instagram: Feed or Reel

Options 

Duration: Set how long the creative should be shown to participants. The default is 60 seconds.

Media Properties 

Category: Classify the creative under a broader group for benchmarking. Click the dropdown and select the relevant category 

Subcategory: Select the appropriate subcategory from the dropdown to further refine the classification.

Technologies 

Select the tracking technologies to enable for this block. 

  • Facial Coding: tracks facial expressions to identify emotional responses such as happiness, surprise and anger. Requires the participant's camera to be enabled 
  • Eye Tracking: monitors eye movement and gaze to understand which parts of the creative received the most visual attention 

 

 

Adding Follow Up Questions

Follow up questions can be added directly after a Social Media In-Context block. Use question types such as rating scales, multiple choice or open ended text to capture participant reactions immediately after they view the creative. 

To control the flow based on participant responses, set up conditions in the Logics tab at the top of the screen. 

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