Product Page Readability

Product page readability applies the analysis to a product detail page, checking whether the information a shopper needs is actually being noticed. This article explains what to upload and how to read the results.

WHAT TO UPLOAD

Upload a screenshot of the product page, cropped to the section you want assessed. Upload the top of the page and the specification block separately, so each one gets a full reading rather than competing with the other inside one image.

HOW TO READ IT

The question here is whether specific pieces of information are found, so most of the answer sits in the Area of Interest values rather than the overall scores.

Mark the elements that carry the purchase decision as areas of interest: the product title, the price, the key claim, the imagery and the add to cart action. Use the AOI types that match, so Product for the imagery, CTA for the add to cart action, and Headline or Body Text for the copy.

Read Time to Discover and Attention together for each one. A price found quickly but holding little attention reads differently from a price that takes several seconds to find. See Area of Interest (AOI) setup on creatives.

READ IT WITH THE FOGMAP

Switch to Fogmap for a quick check of what the page communicates on a short visit. A page where the imagery sits in a clear area and the price sits in a hidden one is a page where the shopper has to work to find what they came for.

READ IT WITH CLARITY

Clarity tells you how easily the page reads as a whole. Where it sits below the benchmark on a product page, the usual causes are low contrast on the specification text, too many elements competing near the top of the page, or information presented in an order that does not match how a shopper reads it.

WHAT THIS DOES NOT ANSWER

This analysis predicts whether elements on the page are noticed. To find out whether the copy is understood, whether the claims are believed, or whether the page converts, run a study with participants.