Likert Scale Question Block

Overview

The Likert Scale is one of the most widely used question types in consumer research. It helps you understand how respondents feel about a product, service, brand, or experience by asking them to rate their level of agreement, satisfaction, or perception on a scale - typically ranging from 0 to 10 or 1 to 10.

Block Details

Enter the Question: Type your question in the input field. If you’d like to personalize the question using an answer from a previous block, just type " @ ". A list of earlier questions will appear and select the one you want to pipe from. This helps you tailor the experience based on what the respondent has already shared.

Example:

Previous Question: Which coffee brand do you prefer? Options: Brand A, Brand B, Brand C and Brand D.
Likert Block Question: How satisfied are you with @Which coffee brand do you prefer?

Respondents View: If they selected Brand A in previous question, then Likert block question will appear as, How satisfied are you with Brand A?

Properties

You can configure the Likert scale block using the following properties in the right-side panel:

Layout: You can enhance the visual appeal and context of your Likert Scale question by adding an image (e.g., product image, brand logo, campaign visual, or any supporting reference).

1. To do this, Change the Layout Position: By default, the layout is set to “Blank”, which displays the question above the scale in a standard format. To enable image upload, select a different layout option:

Left
Right
Top

2. Upload or Select an Image: Once a layout is selected, you'll see an option to:

Upload an image from your device
Choose from predefined images available in the platform’s image library.

Options

1. Response Required (Enabled by default): This setting ensures respondents must select an option before proceeding to the next question. You can disable it if you want to make the question optional.

2. Scale Values: You can configure the scale to start and end at custom values:

Starting Range: 0 or 1
Ending Range: Any value from 5 to 10. This flexibility allows you to match the scale to your study’s tone.

Example: 0 to 10 for general satisfaction / 1 to 5 for simpler agree/disagree responses

Result

Overall Results

Once your study is published and respondents have completed it, you can view the results for each block. For a Likert Scale (Linear Question) block, results are displayed as a column chart.

1. Top Summary

This section gives you a quick snapshot of how your study performed:

Total Blocks – Number of question blocks included in the study
Total Responses – Count of completed responses across all blocks
Screened Out – Respondents who didn’t qualify based on screener logic
Dropped Off – Respondents who exited the study midway
Completion Rate – % of respondents who completed the full study
Drop-Off Rate – % of respondents who exited before completion

2. Study-Level Download

Download all collected response data at the study level, covering every block and question.

3. Filter Responses

Use the filter panel at the top of the results view to analyze specific respondent segments.

You can filter based on:

Answers from previous questions
Device type (e.g., mobile, desktop)
Browser used (e.g., Chrome, Safari)

This helps uncover trends and insights within specific user groups.

4. Weighting

Clicking the "Weight" button opens a right panel where you can:

1. Choose questions to apply weighting

2. View a table showing:

Sample % – Actual respondent distribution
Target % – Your desired audience distribution

Once applied, the platform recalculates results across all blocks based on the new weights, allowing you to analyze outcomes using your ideal respondent mix.