Context Block

What is a Context Screen?

A Context Block is a page shown to participants before the survey questions begin. It provides relevant background information, instructions or details about the survey's purpose. In consumer research, Context Blocks help ensure that participants clearly understand the product, brand or scenario they are evaluating, leading to more accurate and thoughtful responses.

How to add a context screen in Decode

Our platform allows you to easily add a context screen before any question block in your study. You can include both text and images to create a clear and visually engaging introduction for your respondents.

Step 1: From the Dashboard, click Create Study and select Quantitative Study, then click Create from Scratch. If you have an existing study, open it from the Dashboard. 

Step 2: Click the + icon in the left panel to open the block selection panel. 

Step 3: From the Basic section, select Context Block. The block will be added to your study. 

Step 4: Click on the Context Block to edit it. You can add background information, instructions or images to give participants what they need before they begin responding.