Basic Blocks Overview
Overview
Basic Blocks in Decode allow you to design fast, structured surveys using question types like multiple choice, rankings, smileys and open-ended responses. They're ideal for capturing quick feedback, testing product concepts or gathering satisfaction data especially when your study doesn’t require complex logic, branching or media-heavy input.
This guide will walk you through how to prepare, build and customize a Quantitative Study using only Basic Blocks.
When to Use Basic Blocks?
Use a basic quant study when:
- You need quick and simple data collection
- You’re testing straightforward ideas (e.g. flavors, packaging, messages)
- You want to minimize setup time and launch fast
- You don’t need complex segmentation or media testing
Key Features Available in Basic Studies
Even with Basic Blocks, Decode offers powerful tools:
- Block-based survey builder - Drag and drop question types like MCQ, ratings, rankings
- Logic & Piping - Add simple skip logic or pipe answers across blocks
- Answer options import - Bulk upload choices into MCQ/dropdowns
- Customization - Configure required questions and randomize answers
- Multi-language support - Add translations for global audiences
- Quick testing - Preview survey flow and logic before launching
Best Practices for Basic Quant Studies
- Keep the survey under 10 minutes
- Use clear, neutral language
- Randomize choices where applicable
- Avoid repetitive or vague questions
- Always test the full flow before going live
- Include an “Other” or “None of the Above” option for completeness
Common Use Cases
- Concept testing – Understand appeal and purchase intent
- Customer satisfaction – Measure experience or support feedback
- Brand perception – Track awareness and brand impressions
- Simple ad testing – Quick reactions to static assets
- Usage & habits – Learn how/when consumers interact with products