Basic Blocks Overview

Overview

 

Basic Blocks in Decode allow you to design fast, structured surveys using question types like multiple choice, rankings, smileys and open-ended responses. They're ideal for capturing quick feedback, testing product concepts or gathering satisfaction data especially when your study doesn’t require complex logic, branching or media-heavy input. 

This guide will walk you through how to prepare, build and customize a Quantitative Study using only Basic Blocks. 

When to Use Basic Blocks?

 

Use a basic quant study when: 

  • You need quick and simple data collection 
  • You’re testing straightforward ideas (e.g. flavors, packaging, messages) 
  • You want to minimize setup time and launch fast 
  • You don’t need complex segmentation or media testing 

Key Features Available in Basic Studies

 

Even with Basic Blocks, Decode offers powerful tools: 

  • Block-based survey builder - Drag and drop question types like MCQ, ratings, rankings 
  • Logic & Piping - Add simple skip logic or pipe answers across blocks 
  • Answer options import - Bulk upload choices into MCQ/dropdowns 
  • Customization - Configure required questions and randomize answers 
  • Multi-language support - Add translations for global audiences 
  • Quick testing - Preview survey flow and logic before launching 

Best Practices for Basic Quant Studies 

 

  • Keep the survey under 10 minutes 
  • Use clear, neutral language 
  • Randomize choices where applicable 
  • Avoid repetitive or vague questions 
  • Always test the full flow before going live 
  • Include an “Other” or “None of the Above” option for completeness 

Common Use Cases 

 

  • Concept testing – Understand appeal and purchase intent 
  • Customer satisfaction – Measure experience or support feedback 
  • Brand perception – Track awareness and brand impressions 
  • Simple ad testing – Quick reactions to static assets 
  • Usage & habits – Learn how/when consumers interact with products 

 

Was this article helpful?