What belongs in the Hub

Insights Hub is where your team keeps its research. This article explains what to upload, how to organise it, and what to check before you do.

WHAT TO UPLOAD

Research conducted outside Decode

If you run interviews on Zoom, Teams or Google Meet, or an agency delivers recordings to you as files, those belong in the Hub.

Decode processes them the same way as a study run inside the platform. You get a transcript, a summary of what was discussed, highlights, themes and analytics, so you can work with the session without watching the recording end to end.

Existing research and reference material

Documents belong here as much as recordings.

Past research reports, category and industry reports, client decks and briefs, competitor analyses. Anything your team refers back to when making sense of new research.

Decode reads these and produces a summary of the content, the key points from it, and the themes running through it. This means you can find what a report says without reading all of it, and reference material sits alongside your session recordings rather than separately.

Supporting material from a project

Discussion guides, stimulus, briefs and anything else that belongs with a set of sessions.

Keeping these with the recordings means the full context of a project sits in one place, and anyone opening the folder later can see what was tested and how.

For the file formats the Hub accepts and the size and duration limits, see Getting started with Insights Hub.

HOW TO ORGANISE WHAT YOU UPLOAD

Use folders for material that belongs together

You can upload files one at a time, or you can put related files into a folder.

The difference matters. When files sit in a folder, Decode looks at them together rather than separately. You get a summary, highlights and themes covering the whole folder, so you can see what came up across all the files instead of opening each one and piecing it together yourself.

Say you have run eight interviews about a new pack design. Upload them into one folder and Decode tells you what participants said across all eight, which topics came up repeatedly, and how people felt about them. Add the discussion guide and the category report to the same folder and those are included too.

This is what turns a set of files into a study. See The Dashboard.

Decide what goes in a folder

Put files together when you want to see what they say as a group.

Eight interviews from the same project belong in one folder, because the useful question is what came up across all of them.

Every interview your team has ever run does not belong in one folder. The themes would be too broad to act on.

Structure folders to suit your team

There is no fixed structure. Teams commonly organise by project, by client, by product area, or by round of research.

Files that are not part of a project can stay on the Dashboard on their own. You can still open, tag and review them individually.

WHAT TO CHECK BEFORE UPLOADING

Participant count and language. Set both on video files at upload. They affect how accurately Decode identifies who is speaking and transcribes what they say.

Face Redaction. Turn this on where a recording will reach people who should not be able to identify participants. Set it before the file is shared rather than after.

Visibility. Decide who should be able to open the file. Files can be Private, Shared with named people, or Public. See File visibility and sharing.